Mark Heyer
Founder and President
Institute for Constructal Infonomics

National Market Development Manager for Interactive Products, Sony Corp. 1983


“Study hard what interests you the most in the most undisciplined, irreverent and original manner possible.”
― Richard Feynman

My mind opened to the possibilities of controlling images with computers in the late 60s, thanks to mentoring from the polycreative designers Charles and Rae Eames. Following that path led to pioneering the field now known as multimedia.

With no university curriculum available, I worked and learned in every media - photography, commercial to technical, feature films, TV and radio production, book and magazine publishing, educational multimedia, military training, audio production, technical computer programming and database design.

To understand the mechanics, I studied information physics, from electronics and semiconductor architecture to imaging systems and recording media, from logic gates to internet networks and wireless transmission. I designed and built pioneering interactive information systems for business, industry, government and universities, founded and participated in pioneering startups both technical and social.

Through the 80s and 90s, I lectured internationally and taught university courses about the roots of human information technology and its evolution - speech, art, writing, music, logic and their derivatives, plays, movies and television, mathematics, computer science. In 1981 I introduced the concept of “grazing, browsing and hunting” as the three fundamental ways that humans acquire information. Today, every smart phone and personal computer includes video, browsers and search.

As a working historian, I learned the tools used to shape history and how they can manipulate the past to influence the future. I helped produce academic history programs on atomic war and atomic peace, American presidents speaking on the national purpose, a history of the 20s, 30s, 40s, 50s and 60s and a science fiction curriculum for high schools, among others.

The raison d’être of my continuing self education has always been to understand how people use and value information. In 1993 I named that study, infonomics.

During the 1980s I sought to discover the relationship between information and thermodynamics, which was not fruitful. In the current decade, I discovered  Professor Adrian Bejan’s Constructal Law of physics, which describes the fundamental principle of flowing energetic systems. This was the key, missing for more than 40 years.

With the door now unlocked, during 2016 I formulated a working universal theory of life, based on information theory and the laws of thermodynamics. In May, 2017, I presented my Constructal Theory of Information(CTI) at the Constructal Law Conference in Bucharest, Romania. My paper was accepted for publication and will soon be available.

As we enter the age of real time evolution, the CTI predicts important paths for the co-evolution of DNA, human social and technical “life forms” into new composite species.

My current research and writing is focused on the structure and co-evolution of these new composite species and their implications for the future. Topics include AI, robotics, infonomics, art, epistemology, genetic engineering, thermodynamics, time.